Launch Monitor

To properly fit a driver or iron shaft in this day and age, a launch monitor not only helps you as the professional, but also gives you instant credibility with the golfer.

Technology in golf is ever changing and is more available to all golfers more than ever before. A golf professional has to be on their toes with all of the newest information more than ever before. Due to the amount of information provided by the manufactures on their websites, a golfer can know the exact information about every single club. I have personally been on the phone with a golfer and was asked a question about how much a shaft torque. Luckily, I worked a lot with the shaft and knew the answer off of the top of my head. The golfer replied to my answer with "That's right, it is right here on their website."  

A launch monitor may be a little bit of money upfront for you or your club. However, it will pay for itself in very little time. In addition, a launch monitor will allow you and your students to:

1.       Track the improvement of your student's golf swing by being able to establish a baseline skill assessment. This is important to those students who take a series of lessons so that you can monitor their improvement from the beginning to the end.

2.       The gathered calculations of the launch monitor will validate if the equipment that the student is using in accordance with the student’s skill level. This will allow you to "scientifically" show your students or potential customers that the demo that they are holding in their hand is the best fit for them.

3.       Your students can refine their short game distance control & consistency and master their 1/2 and 3/4 wedge shots by using a launch monitor. When I first started doing this, I thought that this would be reserved for the "better players." Many mid to high handicaps have found this very useful as they do not typically have an idea of what club to hit from where. Taking the average gives them a place to start from.

4.       Your students will be able to improve their distance control and consistency with their driver as well as their iron by properly gapping your clubs.

5.       With the information you will be able to identify improvement areas along with your students.

6.       Track the improvement of your student's ball striking efficiency as well as the solidness of hit with virtually every club in your bag.

7.       Give your on-course playing lessons the extra touch by using a ball launch monitor for on-course playing lessons and to better understand course management.

8.      Relate to the club head at impact to actual ball flight to help your student better understand the instruction.

Although a launch monitor will be a little bit of an upfront expense for you or your club, it will pay for itself in a short time. Using the above tips, you will increase your teaching and club sales revenue and more importantly have better playing golfers.

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